PLAYBOOK
Short-form playbooks
Long, practical guides we wrote for people who post for a living. Each one is a system, not a listicle: the formats, a worked example for every one, the mistake that usually kills it, a sample week and the questions we get asked. Usable this week, with or without Spoolt.
- Formats10 TikTok video ideas that work for brandsTen TikTok video formats that work for small brands in 2026 — POV skits, myth-busting, before/after and more — each with a worked example, the mistake that kills it, a sample week and FAQ.9 min read
- FormatsFaceless TikTok content that still feels humanHow to run a TikTok account without showing your face — voiceover B-roll, AI avatars, screen recordings, story formats and more, each with a worked example, the common mistake, a production day and FAQ.8 min read
- FormatsAI UGC videos, used honestlyA straight guide to AI UGC — avatar-presented product videos: where they work, where they backfire, disclosure rules, a weekly test loop, common mistakes and FAQ.8 min read
- SystemsA TikTok content calendar that survives contact with real lifeA working system for a TikTok content calendar: cadence you can sustain, monthly batching, themed lanes, scheduling, reading your own analytics, a monthly review — and the ways calendars usually die.7 min read
- WritingTikTok hooks: the first second, done properlyHow to write TikTok hooks for a brand account — eight hook patterns with worked examples, the mistakes that kill the first second, a hook-writing session and FAQ.7 min read
- WritingThe 30-second script, written once and reused foreverA repeatable structure for 30-second brand videos on TikTok, Reels and Shorts: hook, beats, turn, close — with worked examples, common script mistakes, a batch-writing session and FAQ.7 min read
- SystemsReading TikTok analytics without lying to yourselfHow to read TikTok analytics as a brand account — the five metrics that predict growth, what each one tells you to change, the vanity metrics to ignore, a monthly review and FAQ.8 min read
- DistributionOne video, three feeds: TikTok, Reels and ShortsHow to repurpose one short-form video across TikTok, Instagram Reels and YouTube Shorts — what to change per platform, what to leave alone, the watermark rule, a weekly workflow and FAQ.8 min read