Short-form playbooks

Short, practical guides we wrote for people who post for a living. No recycled listicles — each one is a set of ideas you can shoot this week, with or without Spoolt.

• 10 TikTok video ideas that work for brands

  Ten TikTok video formats that work for small brands in 2026 — POV skits, myth-busting, before/after and more, each with a concrete example.

• Faceless TikTok content that still feels human

  How to run a TikTok account without showing your face — voiceover B-roll, AI avatars, screen recordings, story formats and more, with when to use each.

• AI UGC videos, used honestly

  A straight guide to AI UGC — avatar-presented product videos: where they work, where they backfire, disclosure rules, and a workflow that scales.

• A TikTok content calendar that survives contact with real life

  A working system for a TikTok content calendar: cadence you can sustain, monthly batching, scheduling, and reading your own analytics instead of best-time charts.